Way cool. Always thought those pagans had it right with their worship of things that really mattered, like trees, rain, sun, weather, wind, fertility, and so on.
I also like the author's take on making it more commercial. I can agree with that in an extremely perverse way.
All the best customs of Christmas, from carols to trees to spectacular decorations, have their root in pagan ideas and practices. These customs were greatly amplified by American culture, as the product of reason, science, business, worldliness, and egoism, i.e., the pursuit of happiness.
"We wish you a happy Honda-day,
we wish you a happy Honda-day,
we wish you - BLAM!"