Prodigal_SOB
Work is the curse of the drinking class
Location: Back Home Again in Indiana Gender: Zodiac: Chinese Yr:
Posted:
Mar 2, 2015 - 8:31am
meower wrote:
weird... I can see it when I preview it, but then it's not dere when I post
Does it have a picture in it? There's is a bug in a piece of code that is supposed to keep out images that use a format that causes problems Bill might be working on. The check doesn't occur until the final submit. You will see it in previews but not when you submit.
Edit: That doesn't apear to be it. you still should have gotten an error message in the post but there are some things the editor doesn't check for (and get rid of) until the final submit.
Absolutely. At some point, someone needs to do a basic google to see if there's a similar-looking logo out there. It's much easier now of course. What gets me is how many people name their business without even looking around to see if it's at all original. We have two Hungry Bear restaurants in this area, not remotely connected. A place opened up across the street from our coffeehouse called Hometown Cafe. You don't even have to google to know that's been taken. They got a Cease & Desist within a month of opening. The people who now have our old coffeehouse renamed it Uncommon Grounds.
agree with you both
and especially with the bold
i spent literally days on our marketing dba
turned out the example i held out as what not to use was the friggin name everybody wanted
took a while but we finally got a version of it approved
I bet my scenario is far more common that the focus group version. Most controversies are probably over stuff like this. Some noodle head exec (that's me in this story) picks something because they like it, and they like it because it sort of looks like that other logo they like... then Lawyers!
Absolutely. At some point, someone needs to do a basic google to see if there's a similar-looking logo out there. It's much easier now of course. What gets me is how many people name their business without even looking around to see if it's at all original. We have two Hungry Bear restaurants in this area, not remotely connected. A place opened up across the street from our coffeehouse called Hometown Cafe. You don't even have to google to know that's been taken. They got a Cease & Desist within a month of opening. The people who now have our old coffeehouse renamed it Uncommon Grounds.
2 things, aside from the star which I hadn't noticed before:
We know that a copyright holder is required to defend it. As soon as somebody mentioned the similarities, they really did have to take some action.
The fonts are really similar enough that if you told me they were the same brewery I'd accept that without hesitation, at least until I read the label. Add in the fact that a 6 is an upside-down 9, and I really do think Magic Hat had a valid complaint.
Whether either label is worth fighting for is a different and more valid consideration. If the star turned out to be the major hangup, I think W6th had a more justifiable reason for using it. But really, if Magic Hat is a brand with a budget, they should have taken this as a sign that their brand image is pretty low-budget, let W6th have the whole thing, and rename their beer and redesign the packaging and avoid all the negative press.
Good points.
We recently developed a new logo (didn't really have one prior) for this iteration of the company. I thought we would have artists and focus groups and studies about perceptions.... We got a sheet of options from someone affiliated with sales and a request to "pick your favorite". I didn't like any of them so I had a graphic designer mock something up based on our name and the parent company logo based on a brief conversation with my wife. One revision later, I sent it back to corporate for their review and approval. I didn't hear anything so I had post-it notes made with the logo and business cards printed. A week after that they said it looked good and to go ahead with it.
I bet my scenario is far more common that the focus group version. Most controversies are probably over stuff like this. Some noodle head exec (that's me in this story) picks something because they like it, and they like it because it sort of looks like that other logo they like... then Lawyers!
2 things, aside from the star which I hadn't noticed before:
We know that a copyright holder is required to defend it. As soon as somebody mentioned the similarities, they really did have to take some action.
The fonts are really similar enough that if you told me they were the same brewery I'd accept that without hesitation, at least until I read the label. Add in the fact that a 6 is an upside-down 9, and I really do think Magic Hat had a valid complaint.
Whether either label is worth fighting for is a different and more valid consideration. If the star turned out to be the major hangup, I think W6th had a more justifiable reason for using it. But really, if Magic Hat is a brand with a budget, they should have taken this as a sign that their brand image is pretty low-budget, let W6th have the whole thing, and rename their beer and redesign the packaging and avoid all the negative press.
Well, as Proclivities pointed out, the case was settled a while ago, and we've all moved on down here in Kaintuck. It was a David vs. Goliath situation, it garnered a lot of nationwide attention for West 6th, and I think both parties were satisfied with the outcome.
I brought it up because of the video of the Magic Hat guy. I'd love to see Magic Hat's market share in Lexington these days, because I'm pretty sure nobody here drinks it anymore.
And regarding the compass rose, it really did make sense in West 6th's logo: The 6 was on the western point of the rose. The brewery is literally located on West 6h Street in Lexington.
“To the extent West Sixth in any way represented that Magic Hat filed a frivolous lawsuit, that Magic Hat initiated litigation improperly, that Magic Hat was unresponsive in negotiating a resolution, that Cerveceria Costa Rica (Magic Hat’s parent company) was itself involved in the dispute or its resolution, that Magic Hat claimed ownership of the numeral 6, that Magic Hat sued West Sixth after West Sixth had already acceded to its demands, that Magic Hat has no Vermont presence, or that Magic Hat sought to recover for or enjoin West Sixth from truthful public statements, such representations are retracted. West Sixth regrets that it in any manner communicated any inaccuracies, and hereby corrects those errors,” Thursday’s joint statement reads.
“To the extent West Sixth in any way represented that Magic Hat were English pig-dogs, that Magic Hat's mother was a hamster, that Magic Hat's father smelt of elderberries...."
Proclivities
Nothing is fool-proof to a moderately proficient fool.
Location: Paris of the Piedmont Gender: Zodiac: Chinese Yr:
Posted:
Feb 9, 2015 - 7:31am
ScottFromWyoming wrote:
...But really, if Magic Hat is a brand with a budget, they should have taken this as a sign that their brand image is pretty low-budget, let W6th have the whole thing, and rename their beer and redesign the packaging and avoid all the negative press.
True. Anyhow, that "rustic/hippie" look had gotten pretty overused a while ago, but I guess that's still an aesthetic that a lot of breweries want to conform to in order to portray that "hand-crafted" image.
The two breweries settled the case a while ago - essentially, West 6th removed the eight-pointed star. Magic Hat's logo was not a single-colored one as shown in prior posts. Their claim was that W6's label implied that it was from MH's brewery, which I don't really see either - especially given the sameness of so many craft-brew labels. Below are the products side-by-side.
2 things, aside from the star which I hadn't noticed before:
We know that a copyright holder is required to defend it. As soon as somebody mentioned the similarities, they really did have to take some action.
The fonts are really similar enough that if you told me they were the same brewery I'd accept that without hesitation, at least until I read the label. Add in the fact that a 6 is an upside-down 9, and I really do think Magic Hat had a valid complaint.
Whether either label is worth fighting for is a different and more valid consideration. If the star turned out to be the major hangup, I think W6th had a more justifiable reason for using it. But really, if Magic Hat is a brand with a budget, they should have taken this as a sign that their brand image is pretty low-budget, let W6th have the whole thing, and rename their beer and redesign the packaging and avoid all the negative press.
Proclivities
Nothing is fool-proof to a moderately proficient fool.
Location: Paris of the Piedmont Gender: Zodiac: Chinese Yr:
Posted:
Feb 9, 2015 - 6:38am
islander wrote:
Clearly, they own anything with a star inside a circle. There may be some enforcement problems from the local sheriff, but they are also considering suing the Dallas Stars, and Converse, Mercedes is a maybe - but only if they can forget how to count points (they are working on it).
The two breweries settled the case a while ago - essentially, West 6th removed the eight-pointed star. Magic Hat's logo was not a single-colored one as shown in prior posts. Their claim was that W6's label could have implied that it was from MH's brewery, which I don't really see either - especially given the sameness of so many craft-brew labels. Below are the products side-by-side.
Church music covers a lot of bases these days...
